Willcox Smith, Jessie (illus).
Cincinnati, Ohio. The Proctor & Gamble Co., 1899.
Color lithographed advertising print, 13 x 7 3/4 inches on sheet 15 3/4 x 11 inches, matted to 18 x 14 inches. 1/2 inch tear to bottom margin of sheet, well outside image area and covered by matting; overall excellent clean condition. A full page chromolithograhic advertisement (no text on verso) from an unknown magazine for Proctor and Gamble's Ivory soap, titled "A Good Foundation". This image by Jessie Willcox Smith depicts two children using pearly bars of soap as building blocks. The text below reads: "A careful builder insures the permanency and strength of his building by laying foundations of the best materials. The good housewife lays a foundation of Ivory Soap and rests upon it the cleanliness and comfort of the family. It pays to use the best materials and the Ivory is the best Soap." Item #55999