Buehr, Walter (cover illustration), William Longyear (mapmaker).
New York. Time. 04- 1933.
Volume VII, Number 4. April 1933 complete issue of Fortune magazine, profusely illustrated in color and black and white, 128 pages, 14 x 11 inches, color pictorial paper wrappers as issued. Exterior in poor condition; covers have completely detached from text block. Creasing to top right corner throughout text block; last two pages have been cut away; interior otherwise in very good condition, clean and bright. Many interesting articles in this beautiful publication, plus elegant color and black and white advertisements. Articles include: "R. H. Macy & Co., Inc.", a history of the famous department store and of contemporary merchandising; "Connecticut Utility", about the electrification of the state; "The Funny Papers", about America's most popular comic strips, accompanied by some fine examples; "Mass-Produced Houses in Review", a report on the progress of prefabricated homes; "The Third Favorite Flavor", which covers strawberry production and includes a color pictorial map by William Longyear; and "International Silver Co." - the world's largest silver plater had a loss of $1,500,000 in 1932. Founded by Henry Luce (who had, with partner Briton Hadden, founded Time magazine in 1923), Luce declared of Fortune magazine that "American business has importance - even majesty - so the magazine in which we are able to interpret it will look and feel important - even majestic." Item #55695