New York. John Wanamaker Store. 1912.
Black and white photo-illustrated guide-book in stiff paper wraps 7 1/4 x 4 1/2 inches, 44 pp plus tipped-in two-sided folded map at rear. One map depicts Manhattan and Vicinity while the other (more interesting) is a highly detailed map of Lower Manhattan, 17 3/4 x 9 inches. Guide-book discusses places of interest in New York City and vicinity and how to get to them. The guide-book also provides an extensive overview of the various departments and services offered by the Wanamaker firm. One of the most interesting features would have to be the store's 24 rooms "designed in correct period or modern style" representing "the very acme of the house designing, furnishing, and decorative arts." Other features include Wanamaker's Art Gallery and an Auditorium accommodating 1500 people. The guidebook is in very good clean condition and serves as an engaging introduction to the city and to the storied emporium. Another of the store's innovative features is the "Wanamaker Wireless Telegraph Service." Text relates that "Direct communication can be had with all ships equipped with Marconi apparatus within 150 miles of the Wanamaker Stores" and boasts the Philadelphia and New York City stores are "the first in the world to be equipped with Wireless Telegraph Service." (Rates are $2.00 for the first ten words and 12 cents for every extra word.) A photo illustrates the Wireless Service on the roof of the new Wanamaker Building in NYC. An uncommon ephemeral item; WorldCat identifies only four libraries holding the item. Item #54076