Detroit. General Motors, Inc., 1956.
Brochure 8 1/2 x 3 3/4 inches, unfolding to three similarly-sized panels with 15 tipped-in color strips each approximately 3/4 x 3 inches, depicting the 15 different colors available "in almost limitless combinations" on the four Buick models illustrated at the top of the unfolded panels. Colors remain bright and clean and provide an interesting opportunity to consider the options available to those purchasing a new '56 Buick. Booklet reports "You choice of smart and stunning solids, two-tones and tri-tones in all 4 Buick Series." Surface wear to front and rear covers of closed brochure, most evident on rear panel. Three interior panels in remarkably good condition. An uncommon ephemeral item. Item #53987