Chicago. The Radio Craftsmen, Inc., 1952.
Brochure, 6 x 9 inches, 24 pp including paper covers. Composer and music critic Deems Taylor instructs the novice as to how to install a home High Fidelity System. High Fidelity, he observes, "reproduces music with as little as one-tenth of one percent distortion. The set you now own may distort sounds as much as 10 to 20 percent." Readers are guided through illustrated pages dealing with Hi Fi components: the tuner, the amplifier, the speaker, the record player--plus "how to buy." Various installation styles are depicted in photos and drawings, with Craftsmen products displayed in the brochure's last pages. Dealer stamp on front cover, otherwise very good clean condition. Also included with the Craftsmen publication is a sales brochure from Altec of Beverly Hills, Ca. (12 pp, 9 x 3 3/4 inches, circa 1952, dealer stamp on cover). Illustrated and discussed are different clever strategies intended to disguise stuffing a sound system into your home. One example: a loudspeaker can be built into a wall with "unused space" (!) on the other side; for example, a closet…. A speaker is "mounted in the wall" and "cleverly framed and covered with cloth" while a "bric-a-brac shelf" is installed framing "a grill cloth of the same color as the wall" The installation is "invisible to all." Another clever scheme involves mounting a "home music system" on a "very heavy door." Page after page of non-stop hilarity. Both items are in very good clean condition. Item #53516