New York. Building Age and National Builder. 1925.
Black and white illustrations and house plans, 96pp, 11 1/2 x 8 3/4 inches (softbound). MISSING COVERS; light soiling to title page otherwise very good, clean condition. The book features illustrated articles focusing on homes of varying styles and sizes, stressing the charms and excellent features of each; several architects' names appear frequently in the bylines of the articles (Gordon Robb, R. C. Hunter; C. E. Schermerhorn). Other articles deal with appliances, furnishings, or home maintenance. These one page articles relate serendipitously to the full page advertisements placed next to them. Thus "The Story of Grass Rugs as a Floor Covering" is placed adjacent to a full page advertisement for Deltox Grass Rugs; an article on "Laundry Appliances That Lighten Housework" is situated next to a full page ad for Wallace B. Hart "Laundry Appliances of Character," "The Story of Linoleum" is adjacent to the full page ad for Wild's "Supreme" Inlaid Lino, etc. Purposeful product placement. Item #51426