General Foods Corp. 1934.
Color pictorial map, 17 x 23 inches on sheet 18 x 24 inches, folding as issued with original mailing envelope, 12 1/4 x 9 1/4 inches. Wear, ink notation and mailing label to envelope; pinhole separation at fold intersection of map; 1/2 inch split to one fold end; diagonal creases to margin corners, outside neatline; a couple of small stains (from envelope clasp) to verso visible from front near right edge. Map remains bright and attractive and would display well. An interesting and decorative item relating to the second voyage of Admiral Richard E. Byrd to the Antarctic, issued by General Foods "makers of Grape-Nuts" sponsors of radio broadcasting of the expedition: "on the Byrd Expedition there is being attempted the most notable feat in radio history - a two-way broadcast from and to the Expedition. These broadcasts bring the drama of the Expedition as it is being lived - from the very lips of the men themselves." The map shows the South Pole with two inset maps. At top left is the "Route of Expedition and Path of the Broadcast" and lower right "The Bay of Whales" with a further inset detail map of Little America, the base of the expedition showing the location of the buildings. Item #51368