Physical Culture. FITNESS / JACK LONDON, Bernarr Macfadden.

Physical Culture.

Weaver, Jay (cover illus).
New York. Physical Culture Publishing Corporation. 07- 1931.
July 1931 issue of magazine, 12 x 9 inches, 136 pp. Small tear along free edge of front cover; small spot on bathing beauty's left foot, scratch to back of bathing beauty, light toned spot and small tear to paper spine; overall very good condition. Attractive cover art by Jay Weaver and fiction of compelling interest, including "Poppy Cargo" by Jack London and "The Bull That Won" by Ben Hecht. The magazine calls the London piece "the literary sensation of 1931"; however, scholarly research into London's career has established that the story is a slightly revised version of "The Captain of the Susan Drew," first published in 1912. Also included in the magazine: "Tales of the South Seas" by Zane Grey and an article titled "Greta Garbo vs. Marlene Dietrich: Do These Psychic Opposites Possess a Secret of Personality Denied Our American Actresses?". Extensive jaw-dropping full page advertising, for example: "I'll Prove In Only 7 Days That I Can Make You A New Man" and "Girls Always Had Another Date--Until He Ended B. O." A time-capsule that includes a fiction retread and articles and advertising embodying health and achievement-oriented fetishism. Very good condition. Item #51080

Price: $65.00

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