Red Cross Shoe. Cover title: Shopping List. FASHIONS - 1910s - SHOES.
Red Cross Shoe. Cover title: Shopping List.

Red Cross Shoe. Cover title: Shopping List.

Cincinnati, Ohio. The Krohn-Fechheimer Co., 1915.
32 pp. booklet in paper covers, approximately 4.25 x 3 inches, designed to fit in a woman's purse for use when shopping. When opened, one panel is a blank page labelled "Shopping List," to be filled in by the female consumer. The bottom panel features images of the latest in Red Cross Shoes, "the snuggest, smartest and most comfortable shoe you have ever worn." Two inch triangular tear to corner of back cover, otherwise very good condition. Printed on back cover is "Lipman, Wolfe & Co. Portland, Oregon," the department store handling the Red Cross line. An advertisement in Motion Picture Magazine for August 1915 features four stars of silent pictures, including Mary Pickford, endorsing the Red Cross Shoe as combining both "style and comfort" while making the foot appear "small and dainty." At the bottom of the advertisement is the statement: "Write today for 'Shopping List.' A dainty little memo book for your purse and a guide to what to wear in shoes this season." An uncommon ephemeral item; no WorldCat listing; a useful record of what was thought to be fashionable footwear for women a century ago. Item #50426

Price: $75.00

See all items in Business, Ephemera, United States
See all items by