New York. Breskin & Charlton. 08- 1934.
August 1934 issue of magazine; color and black and white illustrations and advertisements. 112 pp; 11.75 x 8.75 inches; color pictorial covers. Small paper loss and toning to spine; light soil to front and back covers; several tipped-on items have caused rippling where attached to pages; light damp stain in margin of first dozen pages; contents overall in good condition. A scarce and fascinating art-deco era publication. The magazine features advertisements for various packaging materials (containers of molded plastic, glass, tin, or cardboard; can and bottle closures; wrapping paper, etc.) as well as advertisements for packaging machinery, display stands, and sundry other products vital to packaging and merchandising a wide variety of goods. Several packaging samples are bound into the magazine. Focus articles discuss materials and techniques used in packaging (for example, Plastics in Packaging--A Survey and Forecast) plus advertising trends or ideas for in-store display (for example, A Display Aid Assists the Customer in the Selection of Packaged Cosmetics). The equation put forth in the magazine is straight-forward: attractive or novel packaging plus clever, attention-getting displays yield big big dividends through increased sales. Item #50132