Modern Packaging. DECO DESIGN / ADVERTISING.
Modern Packaging.
Modern Packaging.
Modern Packaging.

Modern Packaging.

New York. Breskin & Charlton. 11- 1936.
November 1936 issue of magazine; color and black and white illustrations and advertisements. 118 pp; 11.75 x 8.75 inches; color pictorial covers. Small paper loss and toning to spine; light soil and 4 inch triangular fold to rear cover. Paste-down circular applique missing from one ad; contents overall in very good condition. A scarce and fascinating art-deco era publication. The magazine features advertisements for various packaging materials (containers of molded plastic, glass, tin, or cardboard; can and bottle closures; wrapping paper, etc.) as well as advertisements for packaging machinery, display stands, and sundry other products vital to packaging and merchandising a wide variety of goods. Several packaging samples are bound into the magazine. Focus articles discuss materials and techniques used in packaging (for example, The Changing Plastics Picture) plus advertising trends or ideas for in-store display (for example, Economics of the Corrugated Floor Display Stand). The equation put forth in the magazine is straight-forward: attractive or novel packaging plus clever, attention-getting displays yield big big dividends through increased sales. Item #50128

Price: $80.00