Baker, Ernest Hamlin (cover illus). Richard edes Harrison (map).
NY. Time-Fortune. 10- 1935.
Volume XII. Number 4. October 1935 complete issue of magazine, profusely illustrated in color and black and white, 180pp, 14 x 11 1/4 inches, color pictorial paper wrappers as issued. Light wear to covers; very good condition. Many interesting articles in this beautiful publication with striking lithographic cover, plus elegant color and black and white advertisements. Articles include: Hearst (on the running of the Hearst newspaper empire with sub-headings: Wyntoon, Chronology and Financial Statements, and a small map by Richard Edes Harrison "The Hearst Empire); Modernism "The House that Works"; American Locomotive Company; First Boston; Madison Square Garden (the boxing business and Joe Louis, with color portrait of the fighter). A particularly interesting issue. Founded by Henry Luce (who had, with partner Briton Hadden, founded Time magazine in 1923), Luce declared of Fortune magazine that "American business has importance - even majesty - so the magazine in which we are able to interpret it will look and feel important - even majestic." Item #49392