Baker, Ernest Hamlin (cover illus). Richard edes Harrison (map).
NY. Time-Fortune. 10- 1935.
Volume XII. Number 4. October 1935 complete issue of magazine, profusely illustrated in color and black and white, 180pp, 14 x 11 1/4 inches, color pictorial paper wrappers as issued. This number was apparently removed from a bound volume resulting in damage and paper loss to the spine and affecting the left border of the cover illustration. The interior is in very good condition. Many interesting articles in this beautiful publication with striking lithographic cover, plus elegant color and black and white advertisements. Articles include: Hearst (on the running of the Hearst newspaper empire with sub-headings: Wyntoon, Chronology and Financial Statements, and a small map by Richard Edes Harrison "The Hearst Empire); Modernism "The House that Works"; American Locomotive Company; First Boston; Madison Square Garden (the boxing business and Joe Louis, with color portrait of the fighter). A particularly interesting issue. Founded by Henry Luce (who had, with partner Briton Hadden, founded Time magazine in 1923), Luce declared of Fortune magazine that "American business has importance - even majesty - so the magazine in which we are able to interpret it will look and feel important - even majestic." Item #49392