New York. Frank V. Strauss & Co., 1908.
8 pp theatre program, 8.75 x 6 inches, in full color paper wraps. Notations (name of show and players) in pencil on front cover and title page. Two light horizontal fold lines. The historic Madison Square Theatre was built circa 1878 and demolished in 1908. The theatre was associated with numerous theatrical luminaries including Steele Mackaye and David Belasco, to name but two. Mackaye's great innovation was a double "elevator" stage that permitted scene changes while a play was in progress; the stage that was not being performed upon was lowered to the basement or sent aloft to the fly space where the set change could be accomplished. A pencil notation on the title page reads: "Permanently closed Saturday, February 29, 1908." Evidently "The Worth of a Woman" was the final drama performed at the historic Madison Square Theatre; the lessee and manager at that time was Walter N. Lawrence. Program advertising includes Murad cigarettes, Between the Acts "little cigars," and a full color lithographic White Rock "Jack Sprat" advertisement on the rear cover (an image quoted at a later date for a different product by Maxfield Parrish). Overall, a scarce piece of theatrical ephemera in very good condition. Item #48743