Portland, OR. Montgomery Ward & Co., 1927.
Profusely illustrated in color and black and white, 450pp, 13 1/2 x 9 1/2 inches, color pictorial wrappers. Creases to front and rear covers, abrasion and slight paper loss to spine, two 1 inch tears along spine edge (repaired); interior in good clean condition. Information on the front cover touts "Ward's Fifty-Fifth Anniversary," while page one announces "Helping Western Industry: Made in the West." A color map depicts Wards west-coast locations (Spokane, Boise, Portland, Oakland, Los Angeles) and an extensive list of products is headlined "What We Buy In The West." Reproduced are letters from the Chambers of Commerce of Seattle, Portland, Oakland and Los Angeles praising the firm for its plan to "encourage the largest possible buy of Western made goods." The catalog features page after page of goods--clothing, appliances, musical instruments, furniture, automotive goods, plumbing, hardware, jewelry etc. with a number of pages in full color. In sum: a 450 pp cornucopia of period consumer goods collected between two pictorial covers. Item #48643