Los Angeles. Gladding, McBean & Co., No date. Ca. 1950s.
The three-panel brochure 11 x 8 1/2 inches (with, of course, a beaming homemaker on the cover) depicts bathrooms, kitchens and living rooms equipped with "Hermosa Real Clay Tiles." Pictured on the rear panel are tiles of various colors with an explanatory text: "All Hermosa colors are keyed to the Plochere System. The eight tiles shown at far left are Dura-Glaze colors developed primarily for floors, drainboards and lavatory decks. The remaining four columns show the selection of Satin Matte and Bright Glazes for walls, wainscots, and splash panels. Interior illustrations reveal a decided fondness for pink and green. A smaller brochure entitled "Do's & Don'ts in Bathroom and Kitchen Planning" unfolds to a panel 14 x 20 inches containing floor plans and helpful hints such as "don't put range under window." (Gladding, McBean & Co. are perhaps best known for their Franciscan dinnerware, dating from the early 1930s.) Very good clean condition. Item #48483