Durham, North Carolina. Liggett & Myers Tobacco Company. 1948.
Illustrated with color and black and white photos, 40 pp. booklet, 14 x 10.25 inches, in paper wraps (softbound). Slight scuffing to front and back covers; crease to front cover and 4 inch separation at bottom of spine. Overall good condition. The booklet details the manufacture of cigarettes (including paper wraps) from tobacco grown chiefly in southern states, Maryland being the farthest north. The book traces the planting of seeds, the nurturing of the young plants and ultimate harvesting and curing of a tobacco crop; this process is tracked through the diligent efforts a planter identified as Farmer Whitehead, who is assisted by his wife and two young sons. "Home is the heart of the Tobaccoland family's universe" intones the text. "There is where it makes its living and there is where it finds its greatest pleasure." We take a detour midway through the narrative to visit the modern Chesterfield plant, there to admire the state-of-the-art machinery that "turns out billions of Chesterfields each and every month to meet the world-wide demand." Next its back to Farmer Whitehead's for the harvesting and curing. The booklet resolves with Farmer Whitehead, surrounded by wife and sons, making plans for next year's tobacco crop, "proud that upon them depends a major American industry." A paean in prose and pictures testifying to tobacco's deeply imbedded presence in the social life and economy of the United States. Item #48446