Chicago. Atlas Portland Cement Company. 1921.
Authorized reprint from American Concrete. Booklet, black and white photo illustrations, 23pp, 9 x 6 inches, pictorial paper wrappers. Very good condition. An illustrated booklet detailing the virtues of concrete building blocks and concrete bricks. The booklet informs the reader that "concrete block and brick, if well made, grow stronger with age, and concrete brick or block buildings...are fireproof, ratproof, sanitary, and require the minimum of maintenance." Obliquely referencing the horrific munitions explosion that devastated Halifax, Nova Scotia in 1917, the booklet states: "When cities like Halifax, N.S. have to be rebuilt on short notice, they choose concrete block because it permits of rapid construction without sacrifice of its fireproof and permanent qualities." Another photo of an especially dreary building is captioned "Motion picture theatre construction demands fireproof, sanitary materials, requiring little or no maintenance. Concrete block meet these requirements." Further along another photo is captioned "Oil filling stations must be attractive, safe and economical to maintain," all of which is assured through use of concrete brick. Overall, a booklet in very good condition, well illustrated, that attempts the difficult task of inciting interest in concrete building products. Item #47411