Chicago. Swift and Company. No date. Ca. 1940.
H-2 (Revised). 2 full color double-sided landscape plans, 17 x 24 inches, folding as issued to 8 1/2 x 12, with small 7 x 5 1/2 inch booklet and original pictorial envelope. Light wear to envelope. Booklet and plans in very good, clean condition. The firm of famous golf course designer C.D. Wagstaff designed three "beauty plans" for Vigoro Complete Plant Food circa 1940. (The plans are undated but the homes pictured suggest the 30s in design; the plans themselves appear to be quite different from those published after World War II.) The three attractive plans, folded as issued, are printed on two poster-sized sheets. One sheet features, on either side, Plans One and Two while Plan Three is featured on both sides of the second sheet. The plans depict the various garden designs from directly overhead as well as from an angular overhead perspective and advance in terms of lot size and scale of home. Plan 1 is based on a lot measuring 40 by 125 feet and is drawn to a scale of 1 inch to 10 feet. Plan 2 is based on a lot measuring 60 x 145 feet and Plan 3 is based on a lot 80 x 175 feet. The plant "keys" for the landscaping are based on three different weather zones. A small booklet accompanies the plans entitled "How to Use the Vigoro Beauty Plans"; the Preface is signed by Wagstaff, who suggests involving a landscape architect or nurseryman in the planning process. These uncommon "beauty plans" and accompanying booklet are in excellent condition and come with the original envelope. Item #47364