Lancaster, PA. Armstrong Cork Company. Copyright 1957.
Booklet, color photo illustrations, 32pp, 8 1/2 x 11 inches, color pictorial stiff paper wrappers. Very good condition. A dozen remarkably decorated rooms featuring late 50s decor are pictured in full-page color photos promoting Armstrong floor coverings. Bright fast food colors pulsate through many of the rooms, and two pages of the booklet are devoted to a vapid discussion of color values which "give a room a special atmosphere. For example, reds and browns give a room warmth, yellow makes it sunny and cheerful..." etc. The homeowner is encouraged to "use the floor as your starting point and then build your entire color scheme around it." Choices painful to a contemporary palette are much in evidence. Asphalt tile is a featured product. The booklet, in excellent condition, provides an engrossing encounter with the aesthetics of the modern home at the moment when America was poised to enter the Space Age. Included with the booklet are three stapled sheets detailing the design and furnishings for what is termed a "Dining Kitchen." Item #47348