Lancaster, PA. Armstrong Cork Company. Copyright 1941.
Booklet, color and black and white illustrations, 30pp, 11 x 8 1/2 inches, stiff paper wrappers. Covers loose with light wear and crease to lower right corner; interior very good, clean condition. An attractive booklet employing astonishing color illustrations of model rooms featuring Armstrong Cork flooring. The Preface states "You are two people...First, you are a designer...Second, you are a housewife whose primary concern is to design a room that's practical..." Every room in the house is thought to become more beautiful when linoleum flooring is employed: kitchens, bathrooms, bedrooms, dining rooms, living rooms, etc. Deco patterns predominate, providing an intriguing glimpse into pre-WW II household floor design as well as the furnishings, "art work" and window decor intended to complete the room. Included with the booklet are several loose sheets attributed to Hazel Dell Brown providing verbal and visual instruction for transforming various small rooms in a "stodgy" 20s-era home into "individual, breathing, lovely" rooms. Featured is the Family Tree Living Room, a design concept utilizing a hand-painted monstrosity climbing the wall above the fireplace mantel. Ms. Brown further recommends covering hardwood floors with "tawny marbleized linoleum." Putting aside some jaw-dropping decor concepts, it must be said the various linoleum patterns continue to intrigue the eye, and the booklet provides a colorful array of quintessentially deco designs. Item #47336