Today's Idea House. New Views...New Pointers on increasing Home Comfort, Convenience and Beauty with Ponderosa Pine Woodwork. 1940s BUILDING MATERIALS - PINE.
Today's Idea House. New Views...New Pointers on increasing Home Comfort, Convenience and Beauty with Ponderosa Pine Woodwork.
Today's Idea House. New Views...New Pointers on increasing Home Comfort, Convenience and Beauty with Ponderosa Pine Woodwork.

Today's Idea House. New Views...New Pointers on increasing Home Comfort, Convenience and Beauty with Ponderosa Pine Woodwork.

Chicago. Ponderosa Pine Woodwork. Copyright 1945.
Booklet, black and white photo illustrations throughout, 28pp, 8 1/2 x 11 inches, color pictorial cover wrappers. Light wear to covers, soft bump to upper right corner, pencil notation on single page, mid section loose; otherwise good, clean condition. A profusely illustrated booklet featuring doors, windows, storm sash and screens, closets and more, manufactured from ponderosa pine. In the Preface, "Welcome to Today's Idea House," we are informed the manufacturer conceives "of doors, windows and woodwork in terms of what they can DO to help you realize your ambition in the home you are about to build or remodel." In depicting home interiors, the booklet captures a great deal more than the extensive variety of door and window designs available, for it places these items in the context of room decor. Fashionable post-war interiors are pictured throughout the booklet. However, without intending to do so, an oxymoron is employed that reveals a serious hazard embedded in the various pine products: "today, thanks to modern scientific research, wood is better, more lasting, than ever! For today, wood can be impregnated with chemicals to give it greater resistance to decay and change-producing fungi. Such treatment, known as toxic preservation, adds an extra measure of durability to wood's unequaled beauty, endurance, utility and economy." On the rear jacket the reader is informed that "More than any other of your possessions, your home should express your individuality, your tastes, your preferences in living...." Surely a homeowner with "preferences in living" could not be faulted for giving products enhanced through "toxic preservation" a wide berth. Item #47297

Price: $28.00