Fruit of the Loom. No date. Ca. late 1940s - early 1950s.
Eight-panel display booklet, tipped in color fabric swatches, folding accordion style to 12 x 8 3/4 inches. Covers lightly worn, some pencil notations; very good, clean condition. Features boldly colored and designed Fruit of the Loom fabrics. Undated, presume late 40s early 50s, before the company focus shifted almost exclusively to underwear. Fifteen different patterns are represented featuring stripes, polka dots, checkerboards, asterisks, and a clover grid. Each pattern is represented by paste-on fabric swatches in shades of red, blue, yellow, green and grey. The cover states the fabrics are Spot and Soil Resistant, Stabilized for Shrinkage, in Wash Fast Colors, and 100% Cotton. The business address in New York's garment district is given as 112 West 34th St., an address the company maintained through the late 50s. Included with the display booklet is a panel 13 1/2 x 10 inches, featuring 6 paste-on fabric swatches in shades of green, chiefly polka dot patterns (badly creased across the top 2 inches). An unusual piece of ephemera reflecting the tastes of another era. Item #45967