St. Paul, Minn. Modern Card Shop, Inc., 1949-1950.
TWO ISSUES. Black and white illustrations and ads, each approximately 50pp, 7 1/2 x 5 1/2 inches, two-color pictorial paper wrappers (softbound). Very good condition. Volume 1 No. 5 (Christmas Edition, 1949) and Volume 1 No. 6 (January 1950), featuring articles and advertising of interest to greeting card dealers. The Christmas issue features an article titled "The Therapeutic Value of the Greeting Card" which extols the morale-boosting qualities of card-giving. The author observes that "In mental hospitals throughout the country, patients are becoming avid collectors of get-well cards." Another article profiles Minneapolis Christmas card artist Lee Mero, who began his career in 1907 with Buzza. The January issue features an article "Can Music Sell Greeting Cards?" which discusses Muzak as an aid to sales; ("Each [Muzak] franchise has its own studios and operators for sending out the programs to local subscribers over leased, wide-range telephone lines" etc.) Another piece discusses the history of the image of Santa Claus as developed from research by "Miss Jeanette Lee, who is supervisor of creative art for the world's largest greeting card company, Hallmark..." Item #45122
Price: $27.00 save 30% $18.90