Cosgrove II, John (cover illustration).
NY. Time. 04- 1938.
Volume XVII. Number 4. April 1938 complete issue of magazine, profusely illustrated in color and black and white, 186pp, 14 x 11 inches, color pictorial paper wrappers as issued. Fair condition only: some water damage; spine torn at head and tail; fore corners of front cover chipped and creased; hinge broken, with page 51/2 completely detached. Interior pages are clean and bright. Many interesting articles in this beautiful publication, plus elegant color and black and white advertisements. Articles include profile of Oskaloosa, Iowa (with two page color aerial view map with border picturing Market Street storefronts); Railroads (with color illustration by Reginald Marsh); Teddy Roosevelt; Alfred P. Sloan Jr.; Planters Peanuts (with color illustration: The Virginia Bunch Peanut); Carrier air-conditioning. Full page color ads include International Trucks; Cadillac Fleetwood; Packard. Cover illustration depicting aerial view of Iowa landscape by John Cosgrove II. Founded by Henry Luce (who had, with partner Briton Hadden, founded Time magazine in 1923), Luce declared of Fortune magazine that "American business has importance - even majesty - so the magazine in which we are able to interpret it will look and feel important - even majestic." Item #43069