Duvoisin, Roger (cover illus).
NY. Time-Fortune. 07- 1935. Volume XII. Number 1.
July 1935 complete issue of magazine, profusely illustrated in color and black and white, 144pp, folio, color pictorial paper wrappers as issued. Light wear to covers, spine slightly cocked overall very good condition. Many interesting articles in this beautiful publication with striking lithographic cover by Roger Duvoisin of a Japanese worker at a cotton loom, plus elegant color and black and white advertisements. Articles include: an article about cotton "Cotton's In The Well", "King Of Bottled Beer" about Anheuser-Busch with color and black and white illustrations, "Women In Business: I" with color and black and white illustrations, an article about Harry Hopkins, "A New Technique In Journalism" about applying the commercial survey to journalism, "Mr. Rockefeller's $14,000,000 Idyl" about the restoration of colonial Williamsburg with color and black and white illustrations, and "Doing Something For Silver" about the U.S. Smelting, Refining & Mining Co. Full page ads include great color Lincoln ad showing seven-passenger touring car carrying man with fishing gear.Founded by Henry Luce (who had, with partner Briton Hadden, founded Time magazine in 1923), Luce declared of Fortune magazine that "American business has importance - even majesty - so the magazine in which we are able to interpret it will look and feel important - even majestic." Item #36369