Carpenter, F.V. (cover illustration). Diego Rivera (color illus).
NY. Time Fortune. 02- 1933. Volume VII. Number 2.
February 1933 issue of the magazine, profusely illustrated in color and black and white, 124 pp, 14 x 11 inches, color pictorial paper wrappers as issued. Light ring from cup at upper right corner of front cover and one other tiny spot, light overall soiling to back cover, interior in very good condition. Great cover by F.V. Carpenter of adding machines spewing paper tape. Includes two articles "Corona Corona" and "Cigar Bands" with tipped-in sheet of color examples of cigar bands. In addition, some exceptional color advertising and fascinating articles including an article on Boston and 'Industrial Detroit', 'a selection from the frescoes now in process of completion in the Detroit Institute of Arts' by Diego Rivera. Much great advertising including a double page Packard ad with images of the Packard Eight, Super Eight and Twelve. Founded by Henry Luce (who had, with partner Briton Hadden, founded Time magazine in 1923); Luce declared of Fortune magazine that "American business has importance - even majesty - so the magazine in which we are able to interpret it will look and feel important - even majestic." Item #36294