Baker, Ernest Hamlin (cover illus).
NY. Time. 04- 1937. Volume XV. Number 4.
April 1937 complete issue of magazine, 14 x 11 1/4 inches profusely illustrated in color and black and white, 208pp, folio, color pictorial paper wrappers as issued. Light wear to covers, spine is cocked (slanted), interior and cover illustration very good. Many interesting articles in this beautiful publication, plus elegant color and black and white advertisements. Articles include "Koppers," detailing mysterious Koppers United Co. and the "coke oven"; airport safety with illustrations by Richard Edes Harrison, including one of the New York / Newark area; "Background of War: II: The Struggle in Spain with illustrations and map in color; the Colorado Aquaduct; Nash-Kelvinator "The reasons for a $59,000,000 merger of electric refrigeratos, ice-cream cabinets, washing machines, air-conditioning units, and Nash and Lafayette cars"; the American Museum of Natural History in New York City. Striking full page color ad for Cadillac-Fleetwood V, for the Lincoln Zephyr V-12 plus many other great advertisements. Cover illustration depicting an air-control tower with search light and plane by Ernest Hamlin Baker. Founded by Henry Luce (who had, with partner Briton Hadden, founded Time magazine in 1923), Luce declared of Fortune magazine that "American business has importance - even majesty - so the magazine in which we are able to interpret it will look and feel important - even majestic." Item #34605