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Chicago.
Esquire, Inc.
07- 1943.
Volume XIII Number VII.
Complete July 1943 issue of magazine, color and black and white illustrations and ads, 100pp, 14 x 10 1/2 inches, color pictorial paper wrappers as issued. Covers lightly worn and soiled; interior in good, clean condition with a slight musty odor. Numerous color ads and fashion plates. Featured in this issue: Shulman?s of Norfolk; Retailing in War-torn London; Selling Beachwear; Campaign Colors-shirts, pajamas, robes inspired by service colors; Civilian Clothes; Something for the Gals-two ways of selling to women, and many other features. The aim of Apparel Arts, published monthly by Esquire, Inc., was to bring to the attention of retailers fashion items slated to receive prominent coverage in upcoming issues of Esquire magazine. By "previewing authentic Esquire fashions," retailers could have on hand men's wear items concurrent with their appearance in the magazine's pages. Features of the publication include color illustrations depicting seasonal men's wear, military uniforms, photographic and artist renderings of fashion accessories, shoes and headgear. The editors write that Apparel Arts "fostered the acceptance of Esquire as the first nationwide vehicle for the stimulation of masculine dress consciousness." The magazine provides a "state of the art" look at menswear as it existed during World War II.
Stock ID: 44724
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Related Subject Areas:
clothing
fabrics
Fashion
magazine
men
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Apparel Arts. 1943 - 07.
Apparel Arts. 1943 - 07.
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